Why Are We Targeting the U.S. Market?
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I was shocked at the founder’s Camp in the United States at 500 Startups in 2015
It was truly a group of genius entrepreneurs chosen from all over the world, and I realized that I, who was in Tokyo and thought “I’m on a decent level.” had a big misunderstanding.
I became very embarrassed as a frog in the well.
I felt that I really wanted to take on this global level, so 3 months later in April 2015, I moved from Tokyo to San Francisco and started my business.
Luckily, as soon as I went to the United States, I was accepted to an entrepreneur development organization (accelerator) in the United States.
The details are written in this blog.
Lessons Learned at OneTraction, an Entrepreneurship Organization in the United States
I didn’t get any results during my three months in the US bootcamp, but learning the American way of running a startup lives a lot in my business today.
- To be extremely stingy until the hypothesis testing of an idea is complete
- The prototype doesn’t have to be cool. You can make it quickly even if it is ugly.
- You don’t have to think for yourself if the idea is good or not, you have to put it out to the world first and let the customer decide.
- JUST DO IT. I don’t think. If you think of it, do it first. The results tell us if we were right.
- There’s no need to be a media buzz around the launch.
- test hypotheses over and over again in a fast cycle
- Talk to the customer thoroughly. The goal is to monitor the customer, move on, and be able to read their emotions.
- The improvement idea is to first ask the customer’s opinion without writing the code and verify the correctness.
The above details are hard to express in short sentences, but they are penetrated into the details of our company’s management style, so I would like to express them in this blog little by little.
The United States is the perfect base for global business
Our company currently does business in Tokyo, but is aiming to expand overseas in the short term and reenter the U.S. in the medium to long term.
This is because “Silicon Valley is the perfect place for global business”Entrepreneurs, research institutions, investors, governments, educational institutions, and events are referred to as ecosystems. In the United States, there is an ecosystem for people who want to do global business.
Almost all of the fellow entrepreneurs are aiming for a global market, so investors and research 1 billion institutes have accumulated “Know-How to win on a global basis”, and the chain of know-how is carried out in a very large scale, for example, former entrepreneurs who have sold their companies and become rich become investors and nurture their juniors.
In Tokyo, there are few people who do global business, so they stand out when they do it.
However, if we want to succeed in a large-scale global business that exceeds a certain level, I think there is no better environment than the United States.
I always want to aim for a higher level of business with a higher perspective.
In the long run, I have no choice but to aim for the United States, which is at the highest level in the world.
I think the business I’m doing now in Tokyo is just the beginning.
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